A chef’s signature, formed by palate, personality, ingenuity, and execution, is what distinguishes a chef’s kitchen. Though dishes speak for themselves in the dining room, happy chefs are those who feel comfortable in their own skin, or in this case, their second skin—the ubiquitous chef jacket.
Experience Absolute Freedom
Clement Design, a driving force in the French and European chef apparel industry, needed to penetrate the U.S. market with their brand status at the helm. To do this, we created for them a philosophy that would double as the foundation for a multi-faceted campaign—one that would resonate with new and established chefs with fresh, contemporary attitudes.
Drawing from France’s iconic importance to the culinary world and its revolutionary spirit, the campaign required a message that would set the brand apart from a slew of competitors. The initial ad in the campaign was meant to inspire the audience through a relatable visual and powerful ad copy that placed Clement’s commitment to fine craftsmanship and innovation at the forefront.
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