Favorites at Your Fingertips

USA | Nationwide

Bringing online food-ordering to a neighborhood near you. We created a multi-medium campaign to connect Townwaiter.com with the target suburban demographic.

RECOGNITION: MARCOM, IAC

Brand-to-Consumer Connections

Keeping consumers interested is an ongoing challenge for all businesses. Brands must evolve and adapt their strategies to forge unique connections with their consumers and to get them to commit and stay committed. To achieve that brand-to-consumer connection, we devised a campaign that educated potential users on the then new concept of ordering food online and demonstrated just how easy the platform was to use.

Townwaiter – Favorites at Your Fingertips, Mobile

The Digital Spot

This award-winning spot, straightforward in its approach, introduced the fledgling brand, familiarized potential users with how to use the platform, and reminded viewers of all the scenarios where ordering takeout online would make life simpler.

The Digital Spot

The Importance of Why

The “Favorites at Your Fingertips” campaign featured a multi-medium ad that resolved two major concerns of the new technology—showing the target audience the painless simplicity with which the service could be integrated into its daily routine and, more importantly, why.

We paired bright visuals and storytelling to depict a frigid winter’s day when you’re stuck indoors, wishing for a warming bowl of your favorite bisque and compared the convenience and comfort of ordering from Townwaiter in three digital steps with the chilly alternative. Multi-platform and smartphone-friendly, the campaign’s digital version, designed for our Launchtel platform, invites users to “swipe for food,” where the swipe gesture “unlocks” the local food ordering hub.

Townwaiter – Favorites at Your Fingertips, Digital

Recognition

IAC Best of Video/Spot – Meet TW Digital Spot

Marketing Communication (MARCOM) Best of – Favorites At Your Fingertips Campaign