Engaging with the New
In today’s world of constant motion, finding a digital outlet that breaks away from the mold is key in reaching and engaging an audience. Businesses are looking for new ideas, new systems, or new mediums that will connect them with their customers easily. Townwaiter was aiming to do exactly that in the food and restaurant industry by anticipating the needs arising from conversions to all things digital. Initially consultants overseeing development for this startup, ADESIEM was quickly given the reins to design every aspect of the business to create this innovative online food-ordering system.
Built from the Ground Up
Given a company name and a general concept, ADESIEM was now in charge of creating what would be an entirely new form of ordering from restaurants, chains and fast-casual eateries. Identifying all demographic, psychographic and behavioral variables in prospective customers and merchants, we built a brand identity to capture that audience, a business model and accompanying operations, and a market penetration strategy with campaigns. We built the software logic and architecture, followed by the final web-based software that runs on a powerful, custom-built engine.
Powerfully Simple
What is complex in its structure and workings is made entirely simple for end users—customers can order from restaurants in their area simply by entering their address and the type of food they’re looking for. They can filter their search by restaurants currently open, deals being offered, type of meal and cuisine and, of course, they can switch between delivery and takeout.
Dually Feature-Rich
In addition to real-time restaurant menu entry with unlimited menu options, the build includes systems for coupon creation and management, customer reviews, in-restaurant reservations, in-platform advertising for restaurants, and gamification where customers earn points, rewards and badges, and much more.
Easy to navigate for customers and restaurants alike, the multi-platform Townwaiter.com features multi-level user interface, PCI compliant payment systems, and reinforced security.
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